“I had the idea all along, but just didn’t have the time to do it,” said veteran Trance artist, Liam Wilson referring to his recording label, MASS. “Having someone else to work with me on the label has been much easier.”
That someone else was Corin Bayley, the successful Warrington, England businessman who is an up-and-coming Trance artist, himself. And, on April 27, 2018, the two joined forces to launch what has become an established, family oriented, recording label.
Liam began DJ’ing at age 15 and has released on practically every Trance label over the last ten years. He knew to go into the creation of MASS that he was putting his name behind the label and takes the same approach to it as he does with his own household. “We’re like a family here at MASS,” declared Liam. “We give priority to the artists that have been loyal to us from the start. We look after them and push them to be better like I do with my own kids. So, I knew that if I wanted to do this, it had to be done properly.”
As a man who has seen the back end of how events and labels are run, Liam wanted to do something different. But, his model isn’t really ground-breaking, rather a common sense approach to how a business should operate. “We focus on supporting the artist and their music in a genuine way,” said Liam. “Anymore, the scene is so corrupt because we’re competing with the bigger labels which pay to have tracks in the Beatport charts that haven’t been supported by anyone yet. There’s literally nothing we can do because MASS isn’t going to follow that same path.”
It’s another uphill battle for the smaller, quality labels such as his to showcase good music when others are releasing sub-par material giving a false sense of security to producers. “Many labels sign these badly produced tracks, and it gives nothing for the artists to aspire to,” proclaimed Liam. “The production is so bad on a lot of the demos we receive that artists are really beginning to think that what they’re putting out is good when it’s not. We’re happy to receive demos, but we’ve grown weary of listening to the bad ones.”
However, MASS has received some diamonds in the rough this past year, and Liam is quick to name Casey Rasch, John Mangan, Sequence Six, and newcomer, Will Renville as artists he sees that have a true passion for the music, and are yearning to have their productions heard. “All of the artists we sign are quality,” Liam proudly said. “Through my years of ghost producing and creating my own music, I feel good about giving them an outlet to get their tracks released and guide them into becoming a better artist, no matter what the genre.”
Not pigeonholing themselves to just one sound, MASS prides itself with their uniqueness. “We want people to think of MASS as a label with diversity,” Liam said. “Corin and I have put together a Melodic Techno song that isn’t like anything else out there. It’s a slower, 130 b.p.m. track that seems to be the current trend right now, so we’re going with that.”
MASS has seen its share of diversity this past year with Techno driven tracks to songs that incorporate Psy-Trance elements. The release of, “The Best Of Mass – Volume 1” hits the Beatport shelves on May 27, 2019, and Liam hopes to showcase the label’s dedicated artists soon for a label night but insists that it, too, must be done properly.
“We’ve talked about doing some events but haven’t locked anything down,” said a hopeful Liam. “We’ve been in contact with venues and promoters in Los Angeles and Argentina, but we need to be sure that it’s done right. We’re not going to host a label night and not support our own artists.”
With an exciting second year upon them, MASS is looking forward to new releases from Ministry of Sound resident, Sholan, newcomer, Joe Davies, and the aforementioned, Will Renville.
In closing, Liam was adamant when saying, “I think for things to grow in the scene, people need to start supporting artists that have a solid music resume instead of following artists with 50,000 paid page likes and Instagram likes with no comments.”
He’s not wrong.